UCSD Cancer Center

This 12 page booklet was created for the Stop Smoking Helpline at UCSD Cancer Center, specifically targeted for women trying to help family members quit smoking. We chose the illustrator Young Sook Cho to produce images with a soft, colorful appeal and kept the typography direct and simple.

UCSD Cancer Center

Spanish Booklet

Created for the Stop Smoking Helpline at UCSD, this 32 page booklet expresses a street art flavor. Raw colors, rudimentary typography and Beppe Giacobbe’s evocative illustration style foster an easy reading experience and access to the helpline information.

Pentel of America, Ltd

ErgoTwist Brochure

When Pentel developed a unique system for precise pen position comfort, we related the motion to the human form, for instantaneous feature recognition.

Pentel of America, Ltd

Recycology Brochure

When Pentel developed a complete line of eco-friendly writing instruments, we produced this brochure to explain their commitment to sustainability and their use of recycled plastics in the manufacturing process.

Pentel of America, Ltd

Graphgear Brochure

The concept that all beautiful architecture begins with the single stroke of a fine pen, provides the dramatic backdrop for this product brochure. Photos of Frank Gehry's Disney Hall highlight the contours of this high end drafting instrument, communicating the deft quality of this well designed pen and pencil set.

Pentel of America, Ltd

Ergonomix Brochure

For the introduction of an ergonomic pen and pencil set, we focused on its unique fabrication for comfort. The mezzotint background provided a unifying element throughout the program of packaging and displays.

Pentel Arts

Direct mail promotion

Directed to Art School Teachers, we introduced the full line of Pentel Arts products with the tagline, "Bringing the colors of imagination into the classroom."

Pentel of America, Ltd

These two Back-to-School Product Catalog covers focused on an upbeat tone and a sense of energy for their target customers.

Netzel Grigsby Associates, Inc.

Netzel Grigsby Associates, Inc. helps not-for-profit organizations and institutions achieve their fullest potential, by providing experienced financial professionals and administrative management. This eight page brochure encapsulates their developmental capabilities.

Davies Publishing, Inc.

Specializing in providing examination review materials that assist professionals in successfully maintaining their medical accreditation, these catalogs list the full line of Davies products, highlighting the prospect of confidently passing these registry exams.

Davies Publishing, Inc.

This set of Registry Exam Review textbooks encapsulates the technical aspects of exam information, designed for medical professionals, continually updating their education to achieve hours of CME credit.

Davies Publishing, Inc.

This textbook was produced for sonographers in training. It provides a thorough collection of illustrations and images for ultrasound professionals who perform and interpret exams.

Playa Vista

This is a series of overview brochures for the Playa Vista development company, describing the newly created LA neighborhood, which incorporates residential, commercial and retail environments. The subtle merging of images suggests the blending of heritage and reinvention within the community.

Playa Vista

Illustrator John Roman produced this detailed community map, highlighting the variety of neighbohoods, parks and open spaces currently existing in Playa Vista, as well as projects planned for future development.

Playa Vista

This 24 page brochure welcomed prospective buyers and introduced them to the various properties of a new Westside community.

Playa Vista

Each issue of Mosaics, a quarterly magazine for the Playa Vista development company, featured a cover illustration which focused on the past and future of the new Westside community.

Windhook

Introducing a new venue for private creative workshops, this brochure describes the studio opportunities at this California central coast location.

Pentel of America, Ltd

Product Catalog Covers

A burst of energy, epitomized by a spectrum of color, creates a high energy visual to represent the EnerGel® Retractable Liquid Gel pen. This set of catalogs was utilized by the sales force as an effective promotional tool.

Avjet Corporation

Providing a dramatic visual lends excitement to this brochure showcasing Avjet’s extensive line of luxury planes.